Hardbacon was co-founded in 2017 by current CEO Julien Brault as an app for retail investors and transformed into an app for all Canadians to take control of their personal finances. In 2020, at the height of the COVID-19 pandemic, Hardbacon worked with passion to help Canadians face the economic downturn by becoming a free app, and releasing planning and budgeting features, as well as financial product comparison tools. And so, the company developed an application that combines planning, budgeting and portfolio management features. It also launched financial product comparison tools in 7 verticals, signing deals with major Canadian banks, and again helping hundreds of thousands of Canadians make better financial decisions. More than 100,000 monthly active users later, Hardbacon is proudly helping Canadians on the road to financial independence.
Today, Hardbacon is constantly improving its web and mobile app offering and is working on new tools to further help Canadians, including an AI based stocks rating system, the addition of credit scores, as well as the introduction of a web version of the Hardbacon app, expected to launch in January 2022. Our growing team continues to be dedicated to our mission and aim to provide professional and trustworthy information with passion. As we continue to grow our company, our objective will remain the same: to help Canadians make better financial decisions and in turn bring home the bacon.
How We Help You Make Better Financial Decisions
Personal Finance Content
No matter what personal finance question you have, chances are the answer can be found in one of nearly 1,000 articles posted on the Hardbacon blog. Written by our experts, these articles will help you shop for a mortgage, get more out of rewards programs, improve your credit rating, or even build your stock portfolio through an online brokerage. In addition, the Hardbacon encyclopedia provides simple definitions of most financial terms, from the simplest to the most complicated.
Financial Product Comparison Tools
Canadians leave thousands of dollars on the table every year for failing to better shop around for their financial products, whether it's their credit card, insurance, mortgage, or online brokerage. Hardbacon has developed comparison tools which make it possible to determine which products are the most advantageous after having answered a few questions, and to compare them with each other. By getting a credit card that offers more rewards, paying less interest on their mortgage, and investing at a lower cost, our users are able to reach their financial goals faster.
Personal Finance App
Hardbacon’s personal finance app, referred to as "The App We Love" by Apple, has been downloaded by more than 30,000 Canadians. The application allows you to better control your expenses thanks to the budget, to better plan your financial future through planning, and to better manage your investments thanks to its portfolio tracking functionality. Finally, the financial product recommendation engine by Hardbacon allows registered users to benefit from more precise recommendations than those obtained by users of our web comparators, who have chosen not to create an account.