- Start with Google Business Profile, Bing Places and Apple Business. All three are free.
- Add three to six Canadian directories and review sites your customers use.
- Use the exact same name, address and phone everywhere.
If you run a business in Canada, three free listings matter more than any other: Google Business Profile, Bing Places and Apple Business. After those, a handful of Canadian directories and review sites add reach, trust and consistent details across the web.
This guide is for owners who want to be found by local customers without paying for ads they do not need. We list the sites worth your time in 2026, what each costs, and who it suits best. We run one of these directories ourselves, LiveBusiness.ca, so we say plainly where it fits and where other sites do a better job.
Quick comparison
| Site | Basic listing | Paid options | Best for |
|---|---|---|---|
| Google Business Profile | Free | Google Ads (separate) | Every business with customers in Canada |
| Bing Places | Free | Microsoft Ads (separate) | Every business; also feeds Bing-powered search and AI answers |
| Apple Business (Apple Maps) | Free | Apple Maps ads (from summer 2026) | Every business, especially with walk-in customers |
| YP.ca (Yellow Pages Canada) | Free | Priority placement, marketing packages | Local services, phone-first customers |
| LiveBusiness.ca | Free (Basic) | Standard, Featured, Premium from $39 CAD a year | An extra bilingual EN/FR listing with a full profile page |
| Yelp | Free | Yelp Ads | Restaurants, retail, personal services |
| BBB | Profile exists free | Paid accreditation | Trades and services where trust decides the sale |
| Facebook Page | Free | Facebook Ads | Businesses with an active local community |
| Industry sites (HomeStars, Tripadvisor, OpenTable) | Usually free profile | Lead or booking plans | Home services, travel, restaurants |
Where to start
Think of your listings as layers. Get the base right before adding more.
The three free listings every Canadian business needs
1. Google Business Profile
This is the listing behind your business in Google Search and Google Maps. It is free, and for most local businesses it brings more calls and visits than every other site combined.
- Verify your business, then fill in every field: category, hours, service area, photos and a short description.
- Ask happy customers for Google reviews and reply to them, including the bad ones.
- Post updates and offers; they show on your profile.
2. Bing Places for Business
Bing Places is Microsoft’s free version of the same idea. Fewer people search on Bing, but its results also feed Microsoft Copilot and other tools that use Bing data, so a correct listing reaches more people than Bing’s own share suggests. You can import your details straight from Google Business Profile in a few minutes.
3. Apple Business (Apple Maps)
Apple Business is Apple’s free platform for businesses, launched in April 2026 and replacing Apple Business Connect. It controls how your place card looks in Apple Maps, Siri and other Apple apps, and shows how customers find you on Maps (AppleInsider).
- Every iPhone user who opens Maps sees this card, so claim it even if you rarely think about Apple Maps.
- Apple confirmed paid local ads in Apple Maps for Canada from summer 2026; you need a claimed location to use them (iPhone in Canada).
Canadian business directories
Directories matter for two reasons: some customers search them directly, and Google checks that your name, address and phone match across trusted Canadian sites. A few accurate listings beat dozens of careless ones.
YP.ca (Yellow Pages Canada)
The best-known Canadian directory, online at YellowPages.ca. You can register a free Business Profile on the site or by phone; paid products include priority placement, websites and search marketing (YP.ca). Good for local services and customers who still look up phone numbers. Expect sales calls offering upgrades; the free profile is enough to start.
LiveBusiness.ca
A Canadian business directory online since 2003, rebuilt in 2025–2026, with 7,700+ businesses listed by industry and city in English and French. A Basic listing is free; paid plans add a logo, photos, a contact form, a map and higher placement, from $39 CAD a year (plans). It suits owners who want a full profile page, a bilingual listing and simple prepaid plans with no auto-renewal. It is a smaller audience than Google, so treat it as a supporting listing, not a replacement for Google Business Profile. Start with the free business listing for your province.
Canada411 and 411.ca
Phone-directory sites that many Canadians still use to look up numbers. Check that your business appears with the right number and address, and correct it if not.
Smaller general directories
Sites such as Cylex, Hotfrog and Brownbook have Canadian sections and free listings. They add little traffic on their own, so add your business only if you can keep the details identical to Google, and skip any that ask you to pay for a basic listing.
Review and industry sites
Pick the ones your customers actually use. One busy profile with recent reviews is worth more than five empty ones.
- Yelp. Free listing, paid ads. Strongest for restaurants, cafes, salons and shops in larger cities.
- BBB (Better Business Bureau). BBB may already have a profile for your business whether or not you pay. Accreditation is a paid annual membership that can help trades and home services where buyers worry about trust. Claim the free profile and answer any complaints either way.
- HomeStars. The main review site for home services and renovation pros in Canada. Worth a profile for contractors, plumbers, electricians and cleaners.
- Tripadvisor and OpenTable. For hotels, attractions and restaurants that take bookings.
- Facebook Page. Free, and still where many neighbourhoods ask for recommendations. Keep hours and phone current.
- Professional directories. Lawyers, accountants, realtors and health practitioners often have a provincial body or association directory. These are trusted sources; a listing there is usually worth more than any general site.
How to list your business the right way
- Write your details once and copy them everywhere. Use the exact same business name, address, phone number and website on every site. Google treats matching details as a sign that your business is real and current.
- Start with the big three. Google Business Profile, Bing Places and Apple Business first; other sites matter less.
- Search for duplicates. Look up your business name and phone number on each site. Claim or remove old listings with a past address or number.
- Fill in the profile, not just the name. Category, hours, service area, a plain description and at least three good photos.
- List in French where it fits. If you serve Quebec or francophone customers, add a French description where the site allows it.
- Ask for reviews, and answer them. A short, polite reply to each review shows customers you are paying attention.
- Pay only when the numbers say so. Start with free listings for a month or two. Upgrade on the site that already sends you calls or visits, and check its statistics before you renew.
- Check twice a year. Hours, phone and address change; out-of-date listings lose customers quietly.
Sources
- Apple Business goes free (AppleInsider, March 2026)
- Apple confirms local ads coming to Apple Maps in Canada (iPhone in Canada, March 2026)
- Get your free YP.ca listing (Yellow Pages)
Frequently asked questions
What is the best free business listing site in Canada?
Google Business Profile. It is free and drives the most calls and visits for local businesses. Add Bing Places and Apple Business next; both are free too.
How many business directories should I be on?
Quality beats quantity. The big three, plus three to six Canadian directories and review sites your customers use, is enough for most small businesses.
Are paid listings worth it?
Sometimes. A paid plan makes sense on a site that already sends you customers, or in a busy category where higher placement matters. Avoid long contracts and auto-renewal until you see results.
Do business listings help SEO?
Yes, indirectly. Consistent details on trusted sites help Google trust your business, and each listing is one more place customers can find you. Do not expect miracles from directory links alone.
Do I need a website to list my business?
No. Most directories, including Google Business Profile and LiveBusiness.ca, give you a page with your phone, address, hours and description.
List your business free
Add your business to the Canadian directory people have used since 2003. In English and French, live after a quick review, usually within one business day.