Edmonton Copywriter
Category: Advertising
There are thousands of potential buyers browsing the internet as we speak. Potential buyers who would benefit from your product or service. And here’s the cherry on top— they’re willing to make the investment to achieve their desired outcome.
The problem? Your content isn’t captivating them.
Maybe it isn’t customer-centric enough. Maybe it has a low readability score and isn’t effectively formatted for the web. Maybe it isn’t aligned with a strong brand identity.
There are many reasons why your content may not be resonating with your target audience. But here’s the good news: you only have to take a single step to strengthen your content marketing and begin connecting with your ideal customers in a meaningful way— partnering with an experienced and results-driven Edmonton copywriter.
SO… WHAT’S PREVENTING YOU FROM CONNECTING WITH YOUR TARGET MARKET?
Is Copywriting Too Time Consuming?
The average blog takes 3 hours and 16 minutes to write. It can take anywhere from 5-12 hours to finalize a single page of website content (depending on research time, editing, etc). And it takes between one and six hours, on average, to create a piece of social media content.
In a nutshell? You’re not wrong. Copywriting is time consuming. Especially when you have to step away from other responsibilities to do it.
Do You Require Strategic Insight To Maximize Your Return On Investment?
This is also valid. It isn’t in your best interest, or the best interest of your customers, to publish content if you aren’t aligning it with a greater marketing strategy that’s centered around your mission, vision, and desired results.
Are You Just Not The “Creative Type”?
Take it from someone who is— crafting content can be challenging even when you are completely right-brained. So it isn’t any wonder that it can feel like mission impossible for all the lefties of the world.
What Is A Copywriter?
A copywriter is a specialized professional who produces written communications for the purpose of selling an idea, product, or service.
Where digital content creation is all about engagement, education, and entertainment, copywriting is about convincing a potential customer to take action.
The difference between digital content creation and copywriting lies in its PURPOSE. Digital content engages. Copywriting sells.
What Is A Digital Content Creator?
A digital content creator is an experienced and trained professional who helps businesses strengthen their connection with their online audience by providing engaging, relevant information and media to be shared on the internet.
They understand how to tailor content to the target audience their client is trying to reach and assist businesses with curating content that aligns with their overall branding and marketing strategies.
There are many benefits associated with hiring me as your Edmonton copywriter and digital content creator (on a contract basis) as opposed to working with a traditional marketing agency.
BELOW ARE A FEW OF THE KEY REASONS CLIENTS CHOOSE TO WORK WITH ME:
Reduced Costs
Marketing agencies employ larger teams, typically pay to rent or own a sizeable commercial space, and require more resources to complete the projects they commit to. As a freelance Edmonton copywriter and digital content creator, however, I have fewer financial obligations and overhead expenses. This allows me to offer my services on a contract basis, at highly competitive rates.
To put the potential savings into perspective, one study showed that the average minimum cost per marketing project with an agency is $2,731.00, while the average rate for freelance services is $1775.00.
That’s a savings of 65 percent!
For small-to-mid-sized businesses, in particular, the opportunity to generate results while preserving financial resources is extremely appealing.
Personalized Service
Marketing agencies often have an ever-evolving client base, each requiring various services, time commitments, and resources. In most cases, multiple people are required to maintain workflow demands, meaning the client will have several points of contact, from project managers to account representatives, receptionists, graphic designers, and web designers.
Freelance digital content creators, on the other hand, typically have a smaller client portfolio and focus on building long-term working relationships with the entrepreneurs they serve. This means they immerse themselves in your brand, products, services, culture and objectives— essentially becoming an extension of your team.
And since most content creators are our own bosses, we have greater control over our commitments— meaning it’s far less likely we’ll over-promise and under-deliver.
Accountability
Unlike major agencies, freelance copywriters and digital content creators are the beginning and the end of their own brand. Thus, if clients aren’t satisfied with the quality of work or the level of professionalism they receive, responsibility falls solely on the individual.
With so much hanging in the balance, we must be responsive and accommodating at all times.
For SMBs and solopreneurs who understand how motivating it is to build a personal brand and control your own destiny, contracted providers are often a better fit. They value transparency and direct correspondence and understand the advantage of working with someone who has the capacity to provide personalized service.
WHY FOCUS ON CONTENT?
The answer to this question is so important to me, I decided to dedicate an entire page to discussing it.
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